Extensibility on branding should be orchestrated and led from a strategic/commercial point of view. We derived 3 main objectives for Jell-O:
1.- Unification of all graphic elements that varied between their different categories.
2.- A non-invasive disappearance of brand characters from children’s presentations.
3.- The conceptual enhancement of “Everyday Magic” to all its line extensions. Our new proposal of visual nomenclature, successfully unify all these elements, facilitating the purchase decision and its navigation on shelves.