Marinela — One Shelf, One Signal

Three iconic Mexican snack brands — Pingüinos, Chocorroles, and Gansito — redesigned as a single visual system with one clear objective: stop competing as individual products and start owning the shelf as a set. A chromatic intervention in green, white, and red turns the lineup into an unmistakable cultural signal. Metallic substrates and a contrast of matte and gloss finishes amplify visibility and reinforce the special edition character — without altering the equity of the icons themselves. Visibility into attraction. Attraction into connection. Pingüinos®, Chocorroles® and Gansito® are registered trademarks of Grupo Bimbo.